I have been looking at DVD covers for music videos that musical artists have released. Have a look at the examples that I have looked at then bellow see what I have written about them.
There are a few things that I have noticed that they all of these DVDs have:
A pictures of the artist on the front that is like a still from the music video and the artist's name.
The name of the song that the music video is for.
They all have the DVD logo on them.
Some of them have a recommendation for the viewing age from the British Board of Film Classification (BBFC).
They also contain additional information about the music video on the back, such as the director and other people that were involved with the making. Including the logos of the companies involved with the making of the video.
These are something that I will need to include on my own DVD cover. I will make sure that all the things that are expected to be included are included and possibly add some other information or additional things that aren't usually expected, things that will be obvious to do with the band, Monday Coma, making it obvious it is theirs.
Below is my music video so far for the song 'Lost' (all rights reserved and copyright to Monday Coma), it will be further developed and soon finished. Have a watch then comment on what you think.
To research into the audience that my music video is for, I have taken a look at musical artists that are similar to me and seeing what types of music videos they have done.
I looked at Damon Albarn's music video for 'Heavy Seas of Love' of his soon to be released album 'Everyday Robots', once you've watched see what else I have said about the video bellow, here is the video:
This music video has taken everyday life things, such as driving along in a car, and added surreal elements to it, such as the sea in the sky and the fishes swimming along the walls.
This type of surreal music video works very well with songs that have quite poetic lyrics that subtly hint at what they are singing about, and so translates these subjects and words into surreal imagery.
This being the case I have chosen to do quite a surreal music video for my song 'Lost' as I feel it is similar in terms of the lyrics and so feel I should have the imagery reflect them in a surreal way.
Another music video that is done similarly to that of the one for 'Heavy Seas of Love' is the music video to 'Once In A Life Time' by Talking Heads. It has a much more humourous take on this surreal idea, having odd back drops behind the singer doing wierd dancing. However, it to has the effect of throwing the viewer of a little by distorting real life. Here is the video:
On the 5th of February we went down to London to the BFI (British Film Institution) and attended a lecture by Mathew Hall on collective identity.
The first half of the lecture involved a discussion where we viewed six clips from the films The Wild One, Rebel Without A Cause, Quadraphinia, Easy Rider, Human Traffic, and Kidulthood. We were asked to analys how we viewed the representation of the youth in the clips and how adults may view the representations of youth, and how they compared.
The second half consisted of the viewing of 'My Brother, The Devil' (a british film written and directed by Sally El Hosaini, released in 2012). It has a number of awards including the 2012 Sundance Film Festival and the 1012 Berlin International Film Festival.
The film is about two young Arabic brothers coming of age in East London, exploring issues relating to their identity, religion and sexuality. Here is the trailer for 'My Brother, The Devil':
We then, having watched the film, took part in a Q&A with Julia Godsinskaya, the producer of 'My Brother, The Devil'. The main things that were disgused in this session were the making of the film - what problems they had and how they went about actually filming it - and the responces that the film had received. I received an insight into how the film crew got around problems such as the London riots that were occuring and how they were not allowed to film in the streets of Hackney using knives for a particular fight scene that unfoldes within the streets. Godsinskaya also talked quite indepth about how many audiences interpreted 'My Brother, The Devil' differently, responding in a positive or negative way to how youth culure, religion and, inparticular, the sexuality of one of the main characters.
For my main product, I have been researching what kinds of costumes are used in similar products to mine. As there will be only one character in my music video who will be the main focus, I only need to research similar characters to his. As the song is about drugs, this character is going to need to look like his is in that world and is heavily effected by drugs, most likely taking them, and so I looked at characters that are like this from similar products and what their costume is like.
The character Frank from Shameless is a heavy alcoholic. He wears clothes that are very dull, plain and old/worn out.
The character Mark Renton is a heroin addict. He wears clothes that are slightly to small for him, having very tight tops and jeans. His clothes also look very old and worn out.
The character Jeffrey "The Dude" Lebowski is also what seems to be a heavy drinker. He wears scruffy, old worn out clothes that look like they are only worn for comfort. They are very dull, colourless clothes that look like they're only worn for comfort.
From looking at these characters and their costumes, I have decided that my character's costume will be plain, dull coloured clothes that look like they are old and are worn out.
These are the type of clothes I am thinking of using:
Plain grey long sleeve top:
Plain blue jeans:
Plain Shoes:
These examples are all very plain and brandless which is the type of clothes I will use.
