Tuesday, 18 February 2014

Potential Target Audience

To research into the audience that my music video is for, I have taken a look at musical artists that are similar to me and seeing what types of music videos they have done.

I looked at Damon Albarn's music video for 'Heavy Seas of Love' of his soon to be released album 'Everyday Robots', once you've watched see what else I have said about the video bellow, here is the video:




This music video has taken everyday life things, such as driving along in a car, and added surreal elements to it, such as the sea in the sky and the fishes swimming along the walls.
This type of surreal music video works very well with songs that have quite poetic lyrics that subtly hint at what they are singing about, and so translates these subjects and words into surreal imagery.

This being the case I have chosen to do quite a surreal music video for my song 'Lost' as I feel it is similar in terms of the lyrics and so feel I should have the imagery reflect them in a surreal way.


Another music video that is done similarly to that of the one for 'Heavy Seas of Love' is the music video to 'Once In A Life Time' by Talking Heads. It has a much more humourous take on this surreal idea, having odd back drops behind the singer doing wierd dancing. However, it to has the effect of throwing the viewer of a little by distorting real life. Here is the video:



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