Research Into Similar Products: 'Boyfriend' by Best Coast

I have been looking at the music video to 'Boyfriend' by Best Coast. I have been focusing on the colour treatment that they have used. They have given the whole video a slightly yellow effect, enhancing a vintage/retro look to the film that is an obvious form from bands in this genre. This is to be expected from a band with this genre as their target audience will expect to see such conventions in the music videos of these types of bands.
It also makes it look very American, giving the band personality and heritage. This is something I have noticed many bands do with their music videos, to give a clear indication to their nationality. Bands such as Blur (English) and Lana Del Rey (American) do this.

Here is the music video to 'Boyfriend' and another video to 'The Only Place' by Best Coast:

'Boyfriend' by Best Coast

 



'The Only Place' by Best Coast

Another music video that does something similar with the colour treatment is the one to 'Ride' by Lana Del Rey. It  uses the same yellow tinge to give an American feel to the video and show Del Rey's American heritage.