Genres

Today in the lesson we looked at genres in music videos. Have a watch of this video then read what I have said about music video genres.

From this I have clearly distinguished that there is roughly six genres for music videos:

• Performance

- This is where the artist is shown to be performing the song throughout the video. An example of this genre is Palma Violets' original video to 'Best Of Friends':

                                     

• Special Effects

- This is where special affects are used to make the music video more interesting and sometimes give the music video a surreal effect. Trance/Psychedelic artists tend to use the special effect genre. An example of this genre is The Chemical Brothers' 'Let Forever Be':  

                                      

• Story Line

- This is where the music video follows a character or a subject through a story, mostly related to the song. Indie Rock artists tend to use the story line genre. An example of this genre is Daughtry's 'It's Not Over':

                                      

• Dance

- This is where the music video shows a choreographed dance my one or more persons. An example of this is Kate Bush's 'Running Up That Hill': 

                                     

• Animated

-  This is where parts or all of the video are animated, sometimes with animation in with real film footage. Psychedelic artists tend to use this genre. An example of this genre is Gorillaz's 'Feel Good Inc': 

                                   

• Conceptual

- This is when what's being shown in the music video has no real relation to the actual story of the song. This is used by a wide range of artists. An example of this is Blink 182's 'First Date':

• Browser

- This is when an artist/s use internet sites to make their music video interactive. A good example of this is Arcade Fire's music video to 'We Used To Wait'. Here is a link to the video, check it out then come back and see what else I have to say! http://thewildernessdowntown.com/

For my music video, I will have to take these genres into consideration, thinking which will best suite the bands genre and what the target audience will be expecting to see.