Research Into Similar Products: Jaws/Target Audience Research

Today we looked at the emotional responce that certain films try to create and avoke in an audience as it is these emotions that connect the audience with the situations in the film they are watching and with each other.

This clip from Jaws is a classic example of how film makers create an emotional responce from the audience. Through out this clip there are many small things that all add up to the overall amotions that the audience feel.

Through out the clip the marshall is placed right on the edge of the screen at points and this creates the feeling that he is on the edge and on the edge of everyone else, as he is quite literally shown to be on the edge. However, he also seen to move more into the shot at points and this creates a feeling of carm and relax for the audience.

It also uses the use of music to create a sense of fear and dread in the audience by playing the music before the shark, Jaws, has even been shown to be around, but you have this sense that it is coming from the music, triggering your response to fear.